Maple leaf logo

I’ve been working on a new logo which will then lead to a new web and blog design. I thought about having a graphic element to go with the name: Toizer Photo. What kind of element makes sense? I could choose something that just looks pretty such as a swirl or paisley-type of design. Or perhaps I should use something more closely associated with photography.

Examining my philosophy and what I have done already in my life, I wanted something that represented being outdoors as that has been the type of photography I most enjoy. Since this will be a logo, it also has to reproduce well in a variety of sizes and media so it can’t be too complicated. I started thinking about using a leaf.

Since I have no real connection to our northern neighbor, I thought the logo needed a redesign. I was also increasingly bothered by all of the black area in the upper part of the leaf. I’ve gone with something much simpler in line and concept. The leaf became more generic and is made up of only two lines. Now the funny thing is, as I look at it, the leaf becomes an eye. How interesting. People often talk about a photographer’s “eye” or their “vision” in creating images. This logo works as two different symbols, one of which is very closely associated with photography, and art is all about the interpretation.

So what do you see? An eye, a leaf, or something else entirely?

Leaf/eye logo